03 Turning Products Into Companies
A bold vision to attract and unify the team
You’ve developed a great product, but how do you build a successful company around that product? Regardless of the product innovation, it can take several years to build a company. Markets change! In addition to investing in R&D, you need to prove market acceptance—then repeat and scale through sales and marketing.
This video workshop (2 hours and 4 minutes) offers a framework designed to help founders and entrepreneurs bridge the product-company gap, and includes the best practices for:
- Developing foundations
- Designing to fit
- Architecting to attract
Video Workshop: Turning Products Into Companies
On the go? Listen to this workshop on SoundCloud:
Case Study: Demandware
You’ve probably heard of Minimum Viable Product or MVP. But what about MVS? Minimum Viable Segment is just as important and can help you further narrow your first product development required to get repeatable traction.
As our case example, Jamus Driscoll SVP Marketing at Demandware shares how critical it was to segment in great detail to find their initial customers.
Case Study: SolidWorks
John McEleney, the former CEO of SolidWorks, discusses how the 3D design company became a market leader. He reviews how it is easy to start a company but hard to build a business, offering an instructive view of the approaches he took that led to his success and the company’s ultimate acquisition by Dassault Systems. Learn about concepts employed by John, such as:
- Events forcing actions
- The perfect is the enemy of the good
- The importance of hiring and creating the right culture
- Taking incremental steps and his 1-5-0-3 rule