Mike Volpe is VP, Go to Market, B2B Payments at Capital One, which acquired the fintech startup Lola.com, where he was CEO. He was formerly the founding CMO at HubSpot, and has extensive experience in marketing, sales, business development, and growth strategy for SaaS, B2B enterprise, and SMB companies. He’s also an investor and advisor to 50+ startups including exits at Drift, Desktop Metal, Privy, and Digital Ocean.
In this fireside chat moderated by Brian Devaney, Underscore Investor, Mike shares actionable insights on making your first marketing hire. He dives into:
- When to hire your first full-time marketer
- How to identify the right candidate for your company’s specific needs
- How to build alignment between marketing and sales
- And much more!
This event was part of our Core Collective Series, a string of events aimed at uncovering and sharing collective learnings from the Underscore Core community.
Want more Core Collective Series insights? Hear about startup culture, employee experience, and effective talent acquisition from Gabriela Serret-Campos, VP of People Operations at Chronosphere. Or learn about leadership, company culture, and exit strategies from Corey Thomas, CEO of Rapid7.