Have you ever had a great story to tell — but no time, tools, or team to turn it into video?
For creators, marketers, and founders alike, video is no longer optional — it’s the language of the internet. But turning an idea into a short-form video that looks great and performs well remains out of reach for most. Tools are clunky. Workflows are fragmented. Unless you’re a professional editor or willing to spend thousands, the gap between vision and execution is massive.
That’s the problem the Hypernatural team is solving — they’re making it possible for anyone to go from idea to polished, share-ready video in minutes.
We backed this team pre-product — because they had the vision and velocity to earn belief early. And in just six months, they went from pre-seed to a preemptive $6.8M Seed—with 2000% revenue growth in the last year and a lean team of five. This is what an AI-native company looks like: small, agile, high-leverage, and already compounding.
We’re proud to keep backing this exceptional team alongside AIX Ventures and Character VC.
Your Creative Vision, Made Video
The demand for video has never been higher, but traditional tools are slow, complex, and built for professionals. If you’ve ever tried to learn Final Cut or Adobe Premier Pro, you know what we mean!
Hypernatural is an AI-native video studio designed for everyday creators — storytellers, marketers, and teams — who want to turn ideas into share-ready video in minutes. With narration, b-roll, captions, branded effects, and even custom characters, it’s fast, intuitive, and powerful.
Rather than building foundational AI models, Hypernatural focuses on the usability layer. They seamlessly integrate over 2 million AI video assets and custom generations into a smooth, collaborative interface. Think studio-quality output with consumer-grade simplicity.
And the timing couldn’t be better. The global influencer and creator economy hit $21.1 billion in 2023, more than doubling since 2019, and continues to grow rapidly. Meanwhile, the broader creator economy is projected to approach $480 billion by 2027, with video-first platforms leading the growth. Just one wedge — more than 10 million active micro-podcasters — is a massive underserved segment. Hypernatural meets them where they are, helping them turn ideas into attention.
But building for creators isn’t just technical, it’s also deeply product-driven. It takes speed, taste, and empathy for the end user. That’s what drew us to Hypernatural: a team reimagining how video gets made — not just faster, but better.
A Team Built for the Moment
From our very first meeting with Rebecca Kossnick and Taylor Hughes, it was clear they had the clarity of vision, creative intuition, and execution speed to build something category-defining.
Rebecca, Hypernatural’s Co-founder & CEO, brings a powerful blend of experiences: from Harvard College to product leadership roles at Descript, Facebook, and Twitter. At Descript, she scaled both the team and the platform post Series B, helping shape one of the most beloved tools in the creator stack. She’s sharp, self-aware, and deeply attuned to how modern creators work, and where current tools fall short. Best of all, she’s customer obsessed — we love that.
Taylor, Co-founder & CTO, is what we call a “100x engineer”—shipping with speed, taste, and technical depth. He led engineering at Clubhouse, where he built core systems across content, privacy, and infrastructure. Before that, he was a key builder at Facebook. He shares Rebecca’s belief that generative AI can unlock an entirely new layer of creative expression—and he builds with the pace to prove it.
Our introduction to this team came via David Kossnick, a long-trusted Underscore Core Community Member and now Head of AI at Figma. The more we engaged, the more convinced we became: this was a team operating at an elite pace with a deeply user-centered approach to building product.
Why Now? Why Hypernatural?
Hypernatural is executing at hyperspeed. In just months, they shipped a fully generative, end-to-end video platform that’s already in regular repeat use by creators.
They launched with self-published storytellers: a segment rich in content but lacking tools to turn it into video. That wedge is working. Early users are converting, engaging, and spreading the word—all without a sales team.
And they’re not slowing down. New generative features like image creation, animation, and customizable brand styles are already rolling out—alongside a credit-based subscription model. Hypernatural is shipping fast, learning faster, and building with direct customer feedback.
So far, the team has powered over 143 million seconds of video and serves 150,000+ monthly users. Over 1 million creators have used the product to date.
What’s Next for Hypernatural?
With fresh funding and strong market pull, Hypernatural is accelerating on all fronts—expanding their team, deepening their product, and unlocking new generative features that raise the bar for what creators can do — quickly, affordably, and at scale.
They’re hiring exceptional engineers, designers, and creative technologists who want to shape the future of generative media. Because Hypernatural isn’t just building video tools — they’re building the creative engine for the AI era.
Learn more, try the product, or explore open roles at hypernatural.ai
